Info Product Upsell Secrets In 17 Minutes | Quickest Masterclass On Youtube!

SUMMARY

Josh Gavin, a 23-year-old marketer consulting for multimillion-dollar brands, reveals a four-step psychological framework to sequence upsells in Offer Lab, turning confusion into excitement for higher affiliate commissions.

STATEMENTS

• Upsells are crucial in Offer Lab because commissions depend on selling multiple products to one customer, maximizing revenue per buyer.
• Many affiliates get stuck choosing and ordering offers due to overwhelming choices, leading to decision paralysis and fear of picking the wrong one.
• Ethical marketing avoids sleazy sales tactics; instead, provide genuine value and reasons for customers to buy more without pushing.
• The real challenge today is not what to sell, but the order in which products are presented to avoid customer confusion and non-purchase.
• Confusion from poor sequencing prevents buys; customers who don't understand the offer won't commit, directly impacting earnings.
• Five years ago, upsells converted easily due to novelty, but now customers are aware of sales processes and resist them, demanding transparency.
• Adding a video sales letter (VSL) at the top of offer pages removes buyer remorse and confusion, making customers welcome additional offers.
• Immediately after a purchase, affirm the customer by congratulating their smart decision to build trust and separate them from non-buyers.
• Agitate by highlighting new problems arising from the initial purchase, preparing customers for why the next product is essential.
• Reveal the upsell solution through a personal story of creation, positioning it as a thoughtful addition rather than a hard sell.
• Close the upsell by stacking value, comparing to normal pricing, creating urgency, dropping the price, and removing risk with guarantees.
• High-converting order bumps and upsells can reach 60% and 47% respectively, far exceeding industry averages of 25-30% and 20-25%.

IDEAS

• Overwhelming choices in digital marketplaces trigger anxiety, causing potential buyers to freeze rather than commit to any option.
• Modern consumers actively question funnel structures, like asking about upsell counts upfront, signaling widespread fatigue with opaque sales tactics.
• Post-purchase cognitive dissonance creates an internal battle between excitement and doubt, which marketers must address to sustain momentum.
• Sequencing products logically mimics natural problem-solving progression, transforming a sales funnel into a guided journey of escalating value.
• Stories of product origins humanize offers, shifting perception from aggressive selling to empathetic problem-solving tailored to buyer needs.
• Affirming a buyer's action elevates their self-image, fostering loyalty and openness to further investments in self-improvement.
• Agitating emerging challenges post-purchase builds urgency without manipulation, aligning the upsell as a proactive solution.
• Convincing creators for discounts mirrors real affiliate efforts, turning promotional work into authentic narrative fuel for VSLs.
• Stacking benefits visually in closes amplifies perceived value, making the offer irresistible compared to standalone purchases.
• Ethical transparency in funnels counters resistance, positioning affiliates as customer advocates rather than profit-driven sellers.

INSIGHTS

• Buyer awareness has evolved funnels from novelty-driven conversions to trust-based sequences, where transparency prevents resistance and boosts long-term engagement.
• Post-purchase affirmation leverages psychological reward systems, reducing remorse and priming customers for additive value without coercion.
• Agitation isn't antagonism but illumination of inevitable hurdles, framing upsells as essential extensions of the initial commitment.
• Storytelling in reveals bridges emotional gaps, transforming commoditized products into personalized narratives that resonate deeply.
• Closing techniques like urgency and risk reversal exploit decision momentum, converting hesitation into decisive action through layered incentives.
• High-conversion funnels prioritize customer psychology over product volume, ensuring confusion yields to clarity for sustained revenue growth.

QUOTES

• "When people get confused, they don't buy. And when they don't buy, you don't get paid. It's that simple."
• "You no longer have the problem of what to sell. The real problem is what to sell in what order."
• "Hey, congratulations. By investing in purchasing the 30-day workout plan, you just did something that 90% of people will never do."
• "Now that you have your 30-day transformation workout plan, you're going to run into one of two situations... either you'll work out consistently, but wonder why you're not seeing the results as fast as you want."
• "I started getting emails every single day of people asking the same question: what should I be eating to accelerate these results?"

HABITS

• Consult one-on-one via Zoom with over 700 affiliates to troubleshoot funnel setups and offer sequencing in real-time.
• Maintain detailed notes during events and trainings, compiling them into shareable resources like QR-code-accessed guides for practical application.
• Actively promote dozens of offers across diverse markets, monitoring ad comments and support tickets to adapt to customer feedback.
• Build personal stories into sales scripts by reaching out to creators for collaborations, mirroring ethical negotiation practices.
• Screenshot and benchmark conversion data from live funnels to validate strategies and share proof in presentations.

FACTS

• Offer Lab provides pre-built offers that affiliates can promote with one click, eliminating the need to create products from scratch.
• Average order bump conversion rates for beginners range from 25-30%, while upsells typically hit 20-25% in standard funnels.
• Advanced marketers like Russell Brunson achieve 40-60% upsell conversions through optimized psychological sequencing.
• Customers now commonly inquire about upsell details in ads and support, spanning niches from back pain to marriage counseling.
• Funnel tech like ClickFunnels enabled seamless order bumps only in recent years, shifting from manual to automated sales processes.

REFERENCES

• Russell Brunson's Expert Secrets book, emphasizing storytelling in sales.
• ClickFunnels software for building and automating funnels with upsells.
• Offer Lab platform, aggregating vetted low-ticket informational products.
• Jason Flatlin, mentor advising on including proof in presentations.
• Lowticketoffers.com domain, dedicated to upsell strategies.
• Various Offer Lab offers, including fitness plans and meal systems.

HOW TO APPLY

• Create a video sales letter (VSL) for the top of each Offer Lab page to guide customers through upsells transparently.
• Start the VSL script by affirming the purchase: Congratulate the buyer on their smart decision and highlight how it sets them apart from non-action-takers.
• Follow affirmation with agitation: Identify and describe specific new problems or challenges that arise from the initial product, like nutrition gaps in a workout plan.
• Transition to revelation: Share a story of how the upsell was developed, such as responding to customer emails by partnering with a creator for a discounted add-on.
• End with a strong close: Stack all benefits, compare to full retail value, add urgency with limited-time offers, drop the price, and include guarantees to eliminate risk.

ONE-SENTENCE TAKEAWAY

Master upsell sequencing with affirm-agitate-reveal-close to turn customer confusion into eager, multi-product purchases.

RECOMMENDATIONS

• Integrate a VSL on every Offer Lab page to preempt resistance and build excitement for sequenced offers.
• Personalize affirmation scripts to match buyer personas, emphasizing their uniqueness and commitment.
• Use real customer inquiries as agitation hooks, showing empathy for common post-purchase struggles.
• Craft origin stories for upsells based on your affiliate outreach, authenticating value as customer-driven.
• Layer closes with bonuses, pricing comparisons, and no-risk guarantees to maximize impulse conversions.

MEMO

In the high-stakes world of digital marketing, where a single funnel can mean the difference between a modest side hustle and life-altering income, Josh Gavin stepped onto the virtual stage at Russell Brunson's launch event with a promise: four simple steps to unlock the power of upsells. At 23, the Minnesota-based consultant, who advises brands pulling in over $5 million monthly from low-ticket info products, knows the trenches intimately. His audience—thousands of affiliates eyeing Offer Lab's ready-to-promote offers—faced a common paralysis: too many choices, not enough clarity on sequence. Gavin's framework, distilled into one-word psychological triggers, aims to make additional buys feel inevitable, not intrusive.

The crux of Gavin's message is that the game has changed. Five years ago, slapping upsells into a ClickFunnels page was enough; novelty drove clicks. Today, savvy buyers spot the sales machinery from a mile away—questioning upsell counts in ad comments, even in niches like back pain relief or interior design. Resistance is rife, burnout real. To counter it, Gavin urges a video sales letter at the top of each page, a tool to dissolve confusion and remorse. "When people get confused, they don't buy," he warns, drawing from consultations with over 700 affiliates. His proof? Screenshots of funnels hitting 60% order bump take rates and 47% upsell conversions—double the industry norms of 25-30% and 20-25%.

Step one: affirm. Right after the initial purchase, celebrate the buyer's savvy. For a dumbbell workout plan, Gavin scripts: "You just did something 90% of people will never do." It quiets the inner doubter, fostering pride. Step two flips to agitation—not cruelty, but revelation of lurking pitfalls, like post-gym hunger derailing nutrition. "You're going to run into one of two situations," he explains, framing the upsell as foresight, not fearmongering. This empathetic pivot positions the affiliate as a guide, not a seller.

Revelation comes via story, a nod to Brunson's Expert Secrets. Don't hawk the product cold; narrate its birth. Gavin suggests affiliates recount emailing creators for meal plans after workout buyers begged for diet tips, securing discounts through genuine hustle—the very work Offer Lab demands. It feels like service, not sales. The close seals it: stack perks, benchmark against $197 retail, inject urgency, slash the price, and erase risk with guarantees. "This is where the money is made," Gavin says, urging screenshots for reference.

By evening's end, Gavin offers his event notes via QR code—a free gift to cement application. In an era of sales fatigue, his ethical approach shines: prioritize customer joy over quick bucks. Affiliates who master this—affirming, agitating thoughtfully, revealing personally, closing generously—won't just cover coffee habits. They'll quit day jobs, scaling funnels that delight rather than deceive. As Offer Lab proliferates vetted offers, Gavin's playbook ensures they're sequenced for success, one no-brainer upsell at a time.